During the Covid-19 pandemic, the topic of hygiene became more relevant than ever. In our campaign, we crafted a message that empowered people—giving them a sense of agency and the feeling that they could truly influence their own health and the health of their loved ones

My role included: creative idea, TVC script,  360 campaign assets

DETTOL / HEALTH IS IN YOUR HANDS

The first campaign promoting a youth account at Santander Bank Polska. Deeply rooted in Gen Z insights, speaking their language and closely following the hottest trends within the target group.

My role included: platform concept, 360 campaign assets

How do you reach a young audience that sees Coca-Cola as an old-school brand? Express Your Taste was a campaign where we connected Coca-Cola’s spirit with a fresh, local fashion label that’s hugely popular among our target group. Together, we created a red-hot drop of Coca-Cola-inspired streetwear. We brought in well-known influencers and musicians to amplify the message: no matter what your taste is — you have the freedom to express it.

The campaign was awarded a Bronze Effie.

My role included: creative concept and TVC scriptwriting, campaign assets: OOH, digital

SANTANDER BANK POLSKA/ IT STARTS WELL

COCA-COLA / EXPRESS YOUR TASTE

How do you show that the Wrapper’s flavor rules the streets?

My role included: creative concept and TVC scriptwriting.

KFC/ A TASTE THAT COMMANDS RESPECT

PERMEN/ NIGHTSHIFT

A campaign that, thanks to a sharp insight and a distinctive, non-standard execution, successfully stood out in the crowded cluster of potency supplements. A much more subtle approach — yet closely aligned with real consumer needs — earned the campaign a Gold Effie Award.

My role included: creative concept and TVC scriptwriting.

IGNACY KOTKOWSKI

COPYWRITER

OLX / OLXCLUSIVE VACATION

XTB / WHERE YOUR MONEY WORKS

When Joanna goes on holiday, it has to be an OLXclusive one.

As part of the campaign, we created three TV commercials featuring Joanna Krupa, promoting the “Holidays” category on OLX.

My role included: creative concept and TVC scriptwriting.

XTB gives you so many possibilities, you'd have to split yourself in three (or more) — and you'd still miss out on some...

My role included: creative idea, TVC script,  creating campagin assets – OOH/SoMe,  leading campaign localization for over 12 markets

MASTERCARD / ROOM FOR EVERYONE

Room for Everyone is a free digital platform from Mastercard that helps Polish and Ukrainian entrepreneurs discover the ideal location to start their business. It combines anonymized Mastercard spending data with insights like pedestrian flow and noise levels — information that was once accessible only to large companies.

Contact

ignacy_kotkowski@o2.pl 

Strona www stworzona w kreatorze WebWave.